The Story Behind the Movement

Spaces where movement becomes a path to resilience, restoration, and joy.

Meet Casey Cox, Nooma Studios Founder

Casey Cox is an entrepreneur redefining the fitness industry through restorative movement, connection, and joy. Known for her grounded leadership style and deeply relational approach, Cox creates spaces that help people reconnect with themselves rather than simply pursue performance.

Before she was an entrepreneur, she was a wife and a mom, searching for a healthier, more meaningful way to move. For years, one question followed her: “What if we move our bodies not to change the way they look but for how it makes us feel?” 

Raised in Oklahoma City, Cox grew up experiencing both struggle and perseverance firsthand. She learned not only how to survive difficult circumstances, but how to continue moving forward with compassion, faith, and strength. She credits her faith as a steady source of healing and direction throughout her life.

A woman in a maroon workout outfit smiling while standing in front of a light-colored wall.

Like many women, Casey struggled to reconnect with herself after becoming a mom.

She joined a local gym, and while she loved the energy of group fitness, the overall experience felt impersonal and uninspiring. After an injury led her to explore different approaches to movement, Casey earned certifications in yoga and Pilates and visited studios across the country in search of inspiration. Along the way, she realized she wasn't looking for a better workout; she was imagining a completely different kind of studio.

An instructor leading a fitness class in a dark room with purple lighting, with participants in a plank position.

In 2017, Casey opened the first Nooma Studio in Searcy, Arkansas.

Since then, Nooma has grown into multiple locations, each created with the same intention: to offer a welcoming space where people feel encouraged, supported, and empowered through movement.

Over time, she built Nooma into more than a fitness studio. What began as movement classes evolved into a philosophy centered on resilience, restoration, and a redefinition of why people move their bodies in the first place. Rather than using shame, pressure, or outward transformation as motivation, Cox created an experience that helped people feel seen, known, supported, and capable of showing up for life with greater capacity and joy.

Ultimately, Casey Cox is building a movement centered on resilience, connection, and meaningful living. Through Nooma and Give Your Movement Meaning, she continues to shape a future that challenges the culture of burnout and self-punishment, inviting people into a more restorative, life-giving way to move through the world.

Casey believes movement should give back more than it takes.

She hopes that every person who walks into Nooma leaves feeling stronger, more resilient, and more connected to themselves than when they arrived.

500-HOUR PILATES CERTIFICATION

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300 HOURS YOGA CERTIFICATION

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AERIAL YOGA CERTIFICATION

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500-HOUR PILATES CERTIFICATION | 300 HOURS YOGA CERTIFICATION | AERIAL YOGA CERTIFICATION |

Your Next Step
Starts Here

A smartphone screen displays a calendar app with scheduled appointments for Fayetteville, showing dates from May 11 to May 17, 2026. The appointments include various events with times, names, locations, and options to reserve or join waiting lists.
A smartphone screen displays a calendar app with scheduled appointments for Fayetteville, showing dates from May 11 to May 17, 2026. The appointments include various events with times, names, locations, and options to reserve or join waiting lists.

Download the Nooma app to view class schedules, claim your 30-Day Experience Offer, and begin finding your rhythm with movement that supports your life.

Every Class Creates a Greater Impact

Our mission doesn't stop when class ends. Every membership and class package helps support organizations that are making a meaningful difference in our communities. 

When you choose to move at Nooma, you're joining a movement that reaches beyond our studio walls.

What People Are Saying

  • Love the energy, encouragement and challenge!

    — Emily J

  • Movement and music opened up the space to feel and accept my healing.

    — Nooma Client

  • Felt very welcomed and like I belonged there.

    — Brenda P

Press & Media

People lying on their backs with eyes closed, receiving relaxation or yoga therapy in a dimly lit room with purple-colored lighting.
Women participating in a group fitness class doing bridge exercises on yoga mats in a gym.
Women participating in a fitness or yoga class in a dimly lit studio with blue lighting. They are performing stretching exercises on mats.

Discover What's Possible With the Right Support

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You don't have to figure out your fitness journey alone. Our experienced leaders are here to guide, encourage, and support you every step of the way. With intentional movement and a welcoming community, you'll build the confidence, resilience, and strength to thrive both inside and outside the studio.

FAQs